![]() ![]() As our own Ray Hennessey wrote, "The new Colonel is a caricature, carefully choreographed by the company and its creative hired hands. ![]() However, KFC's biggest misstep has been the sanitization of the Colonel. (And yes, Colonel Sanders was indeed a real human a study referenced in the 2012 book Colonel Sanders and the American Dream showed that less than 40 percent of Americans aged 19 to 25 were aware of that.) ![]() The move has been controversial: any over-the-top portrayal of a real human by a celebrity is going to rub some people the wrong way. The chicken chain's recent marketing campaign has brought Colonel Sanders back to American television screens, embodied first by Darrell Hammond and now by Norm Macdonald. Did you know the real Colonel Sanders once tried to sue KFC?
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